REAL WOMEN by NAELA
Inspired by Real Women. Designed for Today.
Our promise is simple: We do not retouch our photos to erase every line, roll, or scar. NAELA is softwear designed for your comfort, celebrating women with soft stomachs, strong thighs, busy minds, and real lives.
What We Stand For
Unretouched Bodies
We don’t smooth, slim, or erase. Every line, fold, and mark is part of a real life, and we embrace them all.
Authenticity
Softwear, Not Shapewear
We design for how women actually move, work, rest, and exist — not for posed perfection or restrictive expectations.
Unclenched
Comfort Over Performance
No digging, no riding up, and zero costume feeling. Just the quiet comfort of boxers you forget you’re wearing.
Quiet Comfort
The Feeling of Real Life
☕ Slow Mornings, Real Bodies.
Making coffee in a soft tee and NAELA boxers — soft stomach, strong thighs, and zero need to “hide” anything. Just you, in your favourite corner of the kitchen.
🧘 From Emails to Exhale.
Laptop closed, phone face down. NAELA soft boxers, an oversized shirt, and the kind of comfort that lets your body finally unclench and breathe.
🔑 Under Every Outfit, Still You.
Throwing on a blazer, grabbing keys, and stepping out the door — with NAELA boxers under it all. Your body feels held, never squeezed.
Why Women Are Choosing Softwear
“First time I’ve worn boxers that don’t feel like they were borrowed from a guy.”
“I work from home in these almost every day. They feel like being off-duty.”
“Soft on my stomach, no digging on my thighs. I didn’t know underwear could feel like this.”
Be Part of the Real Women Club
Share how you wear your NAELA soft boxers — whether it's for morning coffee, school drop-off, sofa naps, or airport runs.
Tag @naela.soft and use #RealWomenInNAELA for a chance to be featured on our page.