About NAELA
Our Story: Softness Designed for the Body You Have Today.
We create Softwear that moves with your real life. Because comfort should be quiet, constant, and non-negotiable.
Born on the Australian Coast
Naela was founded right here in Australia, rooted in the reality of our demanding lifestyle and the challenging climate. We understand the discomfort of underwear that binds during a busy work day or causes painful **thigh rub** on humid summer days.
We were done with the choice between restrictive shapewear and flimsy, pilling cotton. Naela set out to create the definitive **'third option'**: Soft Boxers that provide true comfort and stay put, no matter the heat or the movement.
*Image: Comfort that lasts from the morning commute to the evening walk.*
*Image: Hand touching the Modal fabric—our signature softness.*
Why Modal is Our Foundation
We exclusively use premium **Modal blends** because the material is everything. While many brands rely on basic cotton that loses shape, our Modal provides:
- ✅ **Superior Softness:** A touch that truly feels like a second skin.
- ✅ **Excellent Drape:** Natural weight that ensures our Soft Boxers **stay put**—reducing rolling and digging.
- ✅ **Breathability:** Keeps you cool and comfortable even on the hottest days.
This commitment to Modal ensures that every piece of Naela Softwear fulfills our promise: **to be forgotten the moment you put it on.**
The Unretouched Promise
We believe in celebrating the body as it truly is. Our photos are **never retouched** to erase the beautiful lines, rolls, scars, or texture that tell your unique story. We design for women with strong thighs and soft stomachs.
Naela is Softwear, not Shapewear.
Join the Unclenched Club
We invite you to experience the Softwear difference—where every piece is designed to be forgotten, allowing you to focus on what truly matters in your real life.